Vegas Inc - 40 Under 40 2024 - Art Direction
The annual Vegas Inc 40 Under 40 awards honors 40 local leaders under the age of 40 that represent the future of Las Vegas.
Task: Brand this event with a creative that can expand from print, digital and motion design.
Venue: Originally set to be at AZILO at SAHARA Las Vegas. Due to stormy weather there was a last minute shift to move the event inside to the SAHARA Theater at SAHARA Las Vegas.
My Role:
-Brainstorm brand ideas. Keeping in mind that this event is a cross between fun and serious and that the venue is a summer pool club.
-Pull inspiration and think about what elements can support our ideas
-Expand the design to all collateral pieces from print, digital and motion
-Resize and update digital/motion collateral for the last minute change of venue. Making sure signage relays the last minute message to all guests that the venue has moved inside.
Art Director - Brooke Everson
Graphic Designer - Caryl Lou Paayas
Photographers - Christopher DeVargas
Videographer - Brian Ramos
