Caesars Entertainment New Years Eve Design
Every New Year, Caesars Entertainment hosts a luxurious party across its venues, requiring compelling invitations to attract guests to the celebration.
My Role
I collaborated with the Lead Designer to develop a cohesive look that aligned with the branding of all Caesars Entertainment properties on the Strip, reflecting the transition from 2018 to 2019. Each property selected colors and icons that represented their brand, resulting in a vibrant, glossy design that exuded energy and sophistication. With the support of my fellow designers, we completed the project and earned a 2019 Silver ADDY Award.
Art Direction: Brooke Everson
Designers: Neha Shah, Amy Conception, David Allen
Lead Designer: Gabrielle Garcia